Akempire Digital product.

Digital course

Digital Marketing Tools for your Business

Starting a business seems easy in this digital era but we cannot ignore the challenges 99% of entrepreneurs encounter in the process.

Neither do we underestimate the importance of Digital Marketing for any businesses to thrive in the ever evolving global economy.

99% business owners got it wrong, but the 1% that are successful commit to adapt the changes, embrace digitalization and constantly improve with time.

Completing 5 Digital Marketing courses over the past 6 months has helped me to Stay ahead with a consistent brand message online Build trust, credibility and authority online Build solid networks and professional relationships Build digital legacy for over 13 brands online to enhance their visibility and digital experience consequently increasing sales Fun fact "the processes are the same, you just need to be creative and consistent."

Here's how i implemented these Digital marketing tools for business to keep my business running like a smooth time machine.

Good news is. It works for me, It will work for you too

Building a Reputable Brand that Sells Online

Building a brand online requires a brand identity Brand identity is the visible element of a brand that distinguish the brand from others It's Important to note that after building a brand identity, you need to enhance a customer experience

Some key elements I used for my brand identity

• I Choose a brand name "Akempire"
• Created a logo
• Using brand colors (Gold, black & white), shapes, and other visual elements consistently in my promotions
• Craft a unique voice and language in my adverts (through Content creation, ghost writing and copywriting)
• Train team to relate/interact well with clients

Why I choose Online. To Reach a wide range of clients For Competitive research To grab every opportunity To Buy and sell

Note: "All what you're doing now in business has been done before" Lookout to those who are doing well in your domain and copy from them then advertise

Importance of building your business online -> Availability 24/7 -> Low operating costs -> Better customer support

Where you could be online as a business 1 - Websites 2 - Social media 3 - E - commerce 4 - Business directory

In Digital marketing we have Digital marketer that is focused on strategies Social Media marketer that is focused on Social Media platforms Community manager that manages an already existing community I leverage on these from experience

Finding Target Audience (TA) online. Target Audience is the group of people most likely to buy from you.

I used 3 metrics to break down my TA online 1 - Interest - Locate my TA based on what they're interested in online 2 - Purchase intention - To know how ready they are (I post 3 - 5 times daily) For someone to buy from you they need to see your posts at least 4 times. 3 - Cultures, sub cultures - Understanding their cultures, beliefs and historical backgrounds